report

Spheric Research’s US Seafood Consumer Sentiment Report (CSR) 2024 provides an in-depth analysis of how Americans consume seafood at home post-pandemic.

The US Seafood Consumer Sentiment Report (CSR) 2024 is the first to quantify the total at-home market for fresh and frozen seafood consumption in volume. It goes beyond the partial market view offered by supermarket scan data.

The report is distinctive in that it takes a segment-based approach, showing differential consumption patterns in those segments, and quantifies the market size at a total and segment level. The research also explores the unique, often unexpressed, emotional and psychological associations consumers hold about seafood and compares that mental space to the everyday reality of the consumer’s buying process. It also examines beliefs and attitudes at a segment level.

Now, in its first edition, the report offers insights to help better understand and serve the American seafood consumer in 2024.