report

A valuable tool for all shrimp players

This 54-page-long report is the third edition of “The French market for tropical shrimp: Products and performances” produced by Marketing Seafood. It offers a unique description of the French retail warmwater shrimp market, with details on trends, products and operators active in the market.

The data is based on thorough store checks in supermarkets and the compilation of the latest international trade and up-to date household purchasing data. France is the second largest outlet for tropical shrimp in Europe with a market estimated at €700 million ($900 million) in 2014. Compared to 2011, its landscape has changed dramatically under price pressures and new sources of competition. Some of the most striking findings include:

• This is still a 'no brand no logo' market, something that holds true across all the different segments (chilled, frozen)
• The segment of sold-in-bulk-shrimp has remained resistant to the marketing efforts of packaged products
• The segment for frozen shrimp is characterized by poor packaging, leaving much room for improvement
• Ecuador dominates the market
• Decline in the visibility of organic shrimp, with fewer products on sale compared to 2011
• An absence of environmentally friendly and Fair Trade shrimp, despite the lack of confidence of a growing fraction of customers

The report comes in the form of a PDF available immediately upon purchase. An additional EXCEL file with full details of over 180 items observed in 10 different retail shops is available on demand at no extra cost, just email us at marketing-seafood@undercurrentnews.com after purchasing the report. [caption id="attachment_112061" align="aligncenter" width="918"] Flowchart from the report, illustrating three examples of a distribution route followed by warmwater shrimp, from production sites to consumers in France[/caption]

Table of contents:

List of companies cites in the report:

List of tables and figures:

About the author

Marketing Seafood is led by Marie-Christine Monfort, a senior market analyst specialized in seafood markets and products, with 25 years’ experience observing and analyzing the French market.